Human before algorithm.
Technology supports personalization while the customer experience stays warm, calm and understandable.
SELF-INITIATED COMMERCIAL CASE STUDY · 2026
Skincare,made personal.
A complete brand system for a modern skincare company combining botanical care, science and AI-assisted personalization.
Brand Strategy
Identity
Packaging
Campaign
AI Art Direction
LUMORA
Radiance
Serum BOTANICAL COMPLEX · 30 ML
Serum BOTANICAL COMPLEX · 30 ML
LUMORA
Renewal
Moisturizer BARRIER CARE · 50 ML
Moisturizer BARRIER CARE · 50 ML
01
Botanical
adaptive care
02
Personalized
routine logic
Nature × Intelligence
Scroll to explore
Concept → System → Delivery
01 · STRATEGYBRAND FOUNDATION
THE DESIGN PROBLEM
Make personalization feel human.
Skincare brands often communicate either natural wellness or clinical technology. Lumora combines both without looking sterile, futuristic or generic.
AUDIENCE25–40
POSITIONPremium / accessible
PERSONALITYCalm / intelligent
Nature without cliché.
Botanical references appear through shape, material and composition instead of generic wellness imagery.
Premium, not precious.
Editorial typography and precise layouts create confidence without making the brand feel distant.
02 · IDENTITYVISUAL LANGUAGE
IDENTITY DIRECTION
Quiet confidence.
An organic three-part symbol represents balance between nature, science and the individual.
MARK VARIATIONS
CORE PALETTE
Forest#17382B
Sage#72826A
Sand#E5D7BF
Ivory#F2EEE4
Clay#C9653C
TYPE SYSTEM
Aa
Editorial Serif
Campaign / emotion
Aa
Modern Sans
Utility / information
03 · PACKAGINGPRODUCT ARCHITECTURE
One shelf.
Four clear roles.
Every product follows one information hierarchy while form, color and proportion give each formula a distinct role.
LUMORA
Purifying
Cleanser 120 ML
Cleanser 120 ML
LUMORA
Balance
Toner 100 ML
Toner 100 ML
LUMORA
Radiance
Serum 30 ML
Serum 30 ML
LUMORA
Renewal
Moisturizer 50 ML
Moisturizer 50 ML
04 · CAMPAIGNAI-ENHANCED ART DIRECTION
Real care.Real change.
CAMPAIGN / 01
Nature meets intelligence.
Botanical material and dimensional product forms create depth without futuristic AI clichés.
CAMPAIGN / 02
Typography carries the idea.
The campaign remains recognizable even when the product disappears from the frame.
EDUCATION / 03
Science, simplified.
Technical information becomes a calm visual hierarchy ordinary customers can understand.
05 · DIGITAL SYSTEMSOCIAL + WEB
Built to travel
across channels.
One visual language adapts to social campaigns, education, product launches and high-intent landing pages.
lumora.co
Lumora
Shop Routine Ingredients
PERSONALIZED SKINCARE
Better care,
Better care,
built around you.
Plant-based formulas with a routine designed around your skin, needs and daily habits.
LUMORA
06 · EDITORIALPRINT + GUIDELINES
A system strong
enough for print.
Less noise.
Better rituals.
Generous negative space, structured columns and restrained botanical forms give the brand a strong editorial voice.
LUMORA
Renewal MoisturizerBARRIER CARE / DAILY
07 · AI WORKFLOWTRANSPARENT PROCESS
AI explores.
Design decides.
AI accelerates visual exploration. Final hierarchy, typography, composition, consistency and production decisions remain intentionally human-led.
Research
Audience, category, references and commercial constraints.
Explore
Mood, material, image and campaign direction generation.
Select
Reject generic ideas and identify repeatable visual logic.
Refine
Typography, hierarchy, layout, retouching and consistency.
Deliver
Reusable assets, guidelines and production-ready output.
EXPLORATION → FINAL SYSTEMDRAG TO INSPECT
AI EXPLORATION
FINAL SYSTEM
↔
08 · DELIVERYCOMPLETE DESIGN SYSTEM
Built to hand off,
not just to impress.
Every output belongs to one coherent system that another designer, marketer or product team can continue using.
01Brand identity✓
02Logo system✓
03Packaging architecture✓
04Campaign art direction✓
05Social design system✓
06Landing-page direction✓
07Editorial layouts✓
08AI workflow documentation✓
LUMORA / CASE STUDY